by MIAMI, FL (June 12, 2025) – Concacaf has unveiled a vibrant new campaign ahead of the highly anticipated 2025 Concacaf Gold Cup, a key promotional moment igniting the energy and excitement for the Confederation’s premier tournament. The multi-faceted creative will be featured across television commercials, digital platforms and physical displays, transporting fans throughout the region and beyond into the heart of the tournament’s action and passion.
The campaign encapsulates the roots and essence of the Concacaf Gold Cup, centered around the concept of “This is Ours.” The tournament is more than just a trophy, and the campaign brings to life the themes of unity, national pride, and community that the game of football provides fans and spectators across the region. No matter the team or players you cheer for, the spirit filling the stadium will be indisputable as teams battle for every inch on the pitch during the tournament—and the bragging rights to follow.
“This is an important and fulfilling moment for Concacaf, to launch a Gold Cup campaign so uniquely embedded in the harmony and buzz that the sport and this amazing tournament creates across the region,” said Concacaf General Secretary Philippe Moggio. “The campaign really drives home the passion of the tournament and, as we enter the quarter finals, the drama will undoubtedly reach new and higher levels once we kick-off on June 14.”
The Concacaf Gold Cup brings together the top 15 teams from the region—qualified through the Concacaf Nations League and Gold Cup Prelims—alongside invited guest Saudi Arabia. Held across 14 stadiums in 11 host cities, the tournament showcases elite competition as teams battle for the prestigious title of Concacaf Gold Cup champion.
The tournament’s Group Stage will take place from June 14 to 24, with the top two teams from each group advancing to the high-stakes knockout stage. The Quarterfinals will be held on June 28 and 29, followed by the Semifinals on July 2. The prestigious Gold Cup Final will take place at Houston’s NRG Stadium on July 6.
The Gold Cup’s full match schedule is available here.
This year’s tournament marks the 18th edition of the Gold Cup since its inception in 1991 and as the tournaments gets underway, marks just under one year until the 2026 FIFA World Cup.
