by Concacaf has today announced a partnership with Chili’s® Grill & Bar as the official restaurant of the 2024 Concacaf Nations League Finals.
This collaboration marks a significant milestone for Concacaf as it prepares to host the prestigious Concacaf Nations League Finals in Dallas, Texas, a city deeply intertwined with Chili’s history as the brand’s birthplace and home.
“Concacaf is excited to welcome Chili’s as a new partner for the 2024 Concacaf Nations League Finals. We look forward to collaborating with Chili’s to engage with fans including their incredible employees during the tournament’s final four,” said Concacaf Chief Commercial Officer Heidi Pellerano. “The passion of football fans will be on full display in Texas during these matches, and we are very excited for Chili’s to be a part of this important competition,” added Pellerano.
As part of the partnership, Chili’s will enjoy prominent brand visibility through in-venue signage and match broadcast promotions. Additionally, Chili’s will have the opportunity to demonstrate its commitment to its employees by hosting a dedicated “Chili’s Employee Appreciation Section” during matches. These efforts will champion the commitment of Chili’s to celebrate and elevate football culture during one of Concacaf’s most prestigious men’s senior national team competitions.
“Our Chili’s Team Members are the heart and soul of our brand and are the ones fulfilling our purpose of making our guests feel special through ChiliHead hospitality, and we’re proud that Concacaf is helping us bring ChiliHeads from Dallas-Fort Worth to the Nations League Finals,” said Chili’s Chief Marketing Officer George Felix. “Being part of this event in our hometown allows us to celebrate those Team Members who work right here in our backyard, and I can’t wait to see them turn a section of the stadium Chili’s red!”
The 2024 Concacaf Nations League Finals will be played at AT&T Stadium in Arlington, TX, amongst the four Quarterfinal winners. The tournament’s Semifinals, scheduled for Thursday, March 21, will see the United States face off against Jamaica, followed by Panama versus Mexico.
The Semifinal winners will advance to the Concacaf Nations League Final, where the tournament’s third champion will be crowned after the United States won the first two editions (2021 in Denver, CO, and 2023 in Las Vegas, NV). The Final and Third Place Match are scheduled for Sunday, March 24.
