by Concacaf unveiled an impactful new brand campaign ahead of the highly anticipated Concacaf Champions Cup Round of 16, which emphasizes the epic battles that define the competition. The multi-faceted initiative will be featured across television commercials, digital platforms and physical displays, immersing fans directly into the intensity and passion of the tournament.
At the heart of the campaign is a powerful question: “Who are you when the jersey goes on?” It is about that transformational moment when players and fans put on their football jerseys and become part of something bigger than themselves. It’s a force of passion, pride, and fierce competition. The campaign captures that raw emotion, the anticipation of each battle, and the players and fans’ deep connection to the game.
Inspired by the brand positioning of “Epic Battles,” the campaign’s essence captures the grueling journey teams undertake across the region – from the qualifying stages to competing at the highest level – for the honor of being crowned Concacaf Champions Cup champion.
The campaign’s creative focuses on the football jersey’s crest, a universal symbol of pride, loyalty, resilience, and how it accompanies fans wherever they go. Whether displayed on a bus, in a stadium, or worn by passionate fans around town, the crest represents the journey through heartbreak and triumph – the sacrifices and the joyous moments of the game. It’s a testament to the epic battles fought on the pitch and the unwavering spirit of the teams and their devoted fans across the region.
The Concacaf Champions Cup unites the top 27 teams from North America, Central America, and the Caribbean, delivering epic matches as the most iconic clubs battle for continental glory.
The winner of the 2025 Concacaf Champions Cup qualifies for a coveted place in the 2029 FIFA Club World Cup as one of four representatives from the region, joining the champions from the 2026, 2027, and 2028 tournaments. The champion also earns a spot in the annual FIFA Intercontinental Cup.
The Champions Cup is played in a direct elimination knockout format, spanning five electrifying rounds. With the first round recently concluded, the Round of 16 will take place from March 4 to 13, with the quarterfinals and semifinals unfolding in April, and culminating in a single-leg Final on June 1. The full match schedule is available here.
Since the tournament’s inception in 1962, 30 different clubs have won this prestigious title. Last year, the Concacaf Champions Cup replaced the Champions League as the premier men’s continental tournament.
Fans can follow and enjoy the competition through the Confederation’s TV partner networks, including FOX Sports | Tubi (USA-English), TUDN | ViX (USA-Spanish), Tubi (Mexico-Spanish), ESPN | Star+ (Central America, Caribbean, and South America), and the Concacaf Official Platforms for all other territories (subject to territory restrictions).
