Hook winning back the FTW Championship.
It may not be a big title in AEW, or even a real title at all, but keeping a strap on Hook keeps the talk of him leaving for WWE at bay for a while. Also, with Jungle Boy Jack Perry in trouble, it was a good time to get the strap off him. AEW got lucky with that one. As for Hook, the sky is the limit if they continue to book him like they have.