Grip Genie was made because we love grip strength! Jon Call (aka Jujimufu) and Tom Boyden had been making fitness YouTube videos for a couple years with some success, then on a weird day in 2018 we decided to make a grip strength video.
The video didn’t take off immediately, but we made a few more and something clicked with our audience and YouTube viewers and the videos on grip strength gained massive popularity
Millions of views later, we were driving back from a “YouTube Tour” to Canada and we both thought, why don’t we make our own grip tools? Ten minutes later Tom thought of the name “Grip Genie”, based on the popular video game “cheat code” interface called “Game Genie”.